The Battle

Helping our industry better reflect society

The Minnesota advertising industry lacks diversity. To help rally our community around the issue, we created The Battle, an agency battle-of-the-bands event, with all proceeds benefiting a University of Minnesota scholarship for students from diverse backgrounds who wish to pursue a career in the field. It culminated with a raucous event at First Avenue, Minnesota’s legendary music venue. 

We raised more than $35,000 in scholarship money, ensuring that the impact of The Battle will last longer than the ringing in people’s ears.